Current Project

Be MinneSNOWta NICE Campaign

Making Duluth safer and more accessible, one sidewalk at a time

A laptop displays a website with a snowman in a red hat and scarf holding a shovel. The screen reads: "Let's make Duluth a better place to live all year long" with a red "Get involved" button.

The Opportunity

While the City of Duluth takes care of snow removal on city property, ensuring clear and safe sidewalks for all throughout the city requires collaboration from everyone in the community. This challenge presented a unique opportunity to encourage community involvement, strengthen connections, and make our city more accessible and welcoming for all ages—all year long.

The Solution

With a mission to make Duluth a more accessible and welcoming place year-round, we helped develop, support, and fund the Be MinneSNOWta NICE campaign. This community-driven initiative encourages residents to embrace the spirit of “Minnesota nice” by taking the BMN Pledge to help with snow removal support by keeping Duluth’s sidewalks clear of snow and ice.

A group of people wearing red scarves pose indoors with red snow shovels, standing behind a holiday sign that reads, "'Tis the Season to lend a helping hand." They are smiling at the camera.
A cluster of red snow shovels arranged upright in the snow, each with a sign that reads "Be a Niña, Show a Snow Nice," encouraging community snow shoveling. Trees and a fence are visible in the background.
Two people dressed in winter clothing stand outside on a snowy sidewalk, smiling and holding signs that say “Be Minnesnowta Nice.” Leafless trees and buildings are visible in the background.
A smiling man and woman wearing red beanies pose together, holding a large blue and white photo frame that says “Be Minne SNOWta NICE.” Snowy ground and people are visible in the background.
A child in a blue coat sleds down a snowy hill near a sign reading "Be MinneSNOWta Nice" surrounded by colorful streamers.
A person wearing a black puffy jacket and gloves holds a red shovel. They have a red scarf with white text that reads "Be Mine, Snow Nice." Snow is visible in the background.
A person wearing winter boots, jeans, and gloves is shoveling snow outside near bushes. In the background, a sign reads “Be a good neighbor. Be Snow & Ice NICE.” Snow covers the ground and trees are visible.
A sign in the snow reads, “Join us in taking the pledge to Be MinneSNOWta NICE” with a snowflake and shovel graphic, and a website link: beminnesnowtanice.com. Brown grass and snow are in the background.
Three people wearing red hats, scarves, and winter coats walk together in the snow carrying yellow shovels. They pass a sign that reads “Shoveling Snow is Nice.” Snowy trees and a wintry landscape surround them.
Four people wearing red winter hats walk and laugh on a snowy path in a forest. Snow covers the ground and trees, and everyone is dressed warmly in coats and gloves, enjoying the winter day together.
Five people dressed in winter clothing and red hats play and laugh in the snow, tossing snow into the air. The snowy forest background suggests a fun winter outing.
Four people in winter clothes and red hats throw snow into the air, laughing and playing together in a snowy forest setting. Snow is scattered above them, capturing a joyful winter moment.
Five people in red hats and winter clothing stand in the snow watching a snow plow truck clear a snowy road in a forested area with leafless trees.
A group of people in winter coats and red hats stand in the snow, facing a snowplow truck. Bare trees and a snowy landscape are in the background.
Five people wearing red hats and scarves gather around the open tailgate of a truck in a snowy forest. Some sit, some stand, and they hold hot drinks, dressed warmly for winter.
Six people wearing red winter hats stand and sit around a red pickup truck in a snowy outdoor setting, holding mugs and chatting; snow shovels are visible on the ground and in the truck bed.
A person wearing a red hat and scarf lies in the snow, smiling while making a snow angel, with clear wing and arm imprints visible around them.
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Ready to make a positive difference in your community? Whether you’re advocating for accessibility, supporting older adults and caregivers, or bringing new age-friendly ideas to life, we’d love to hear about the work you’re doing to make a meaningful impact.

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