Changing how we think and talk about aging
The Opportunity
Ageism often starts with the language we use, reinforcing stereotypes and limiting our understanding of what it means to grow older. By making subtle shifts in our language, we can challenge these biases and help create a more inclusive and respectful society for people of all ages. This presents an opportunity to raise awareness and change how we talk about aging.
The Solution
As part of the Duluth Age-Friendly initiative, the Words Matter Campaign provides helpful ways to rethink and transform how we talk about aging. From removing the “ly” in “elderly” to reconsidering how we refer to where we live at every age and stage of our lives, each video highlights how small language shifts can impact how we talk and perceive the aging process.
HOME IS NOT A FACILITY VIDEO
CHOOSE LANGUAGE WITH CARE VIDEO
LET’S DROP THE “LY” VIDEO
Get Involved
Join us in making a meaningful impact
Ready to make a positive difference in your community? Whether you’re advocating for accessibility, supporting older adults and caregivers, or bringing new age-friendly ideas to life, we’d love to hear about the work you’re doing to make a meaningful impact.